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The liberal daily The Reformer , Marta Ortega interview Bernardo Rabassa, president of the Liberal Club English
Born in Palma de Mallorca, Bernardo Rabassa Asenjo, has four children, still so in love like the first day of his wife whom he met when she was studying a teaching degree, and states that a person has always been steady, hardworking, and that what matters most and has been imported into this life is to be satisfied with anything it does. Is a person who likes to study and then to produce according to him "the benefit of society." "I like being happy and comfortable with everything I do" and that "never have attracted a lot of revenue, but to do all that fills it and makes you feel good."
The career of Bernardo Rabassa overwhelms me, so its studies, his life more if possible: intense life, and pragmatic: a mosaic of curiosity, I at least know.
Rabassa was the inventor or creator of the purchasing card of the English Court, was the one who devised the seagull is a symbol of the PP today, moreover, was hired to "sell a city" the city of Poitiers. Jean-Pierre Raffarin, French Prime Minister suggested it. Wanted to "sell the image of Poitiers" and that he is responsible for promoting, attracting the industry through his efforts. Through horse shows, events, and other actions, Rabassa says he was a "very beautiful experience "that were created during his time there, about 22,000 jobs.
Loving your homeland, Mallorca, antiques, Rabassa considers himself a "pragmatic and visionary." In fact it was who, in turn, devised what is now the IFEMA fairgrounds in Madrid, and ensures that when you thought about making a fairground, "was not anything to do with the House, perhaps for that moment yes, but ahead of that had success in thirty years. " And so, than visits to the IFEMA trade fair in Barcelona and has become a benchmark.
Many countries and places where it has worked, including enumerate a few: Paris, France, Italy, Russia, Yugoslavia, South Africa, Germany and Denmark. Countries that their tone of voice when speaking of them, save denotes great memories that still make a dent in it through memory and somehow also present accompanying the decor of your home. There are several frameworks, in which metal dessert spoon each of the cities he has visited adorn the walls that lead me up stairs to where he called his "cubicle" a cozy attic full of books, plaques, and mementos where Rabassa, now retired from the sixty-nine years is still more than active.
Rabassa has been an entrepreneur, he created his company in 1965, has worked in companies like Philip Morris, Winston, or Camy promoting the image of its ice cream, studied teacher like his father whom he admires, licensed and Doctor of Philosophy and a diploma in Industrial Psychology from the University Complutense of Madrid, and psychoanalyst. Besides having published about four books, has been the promoter in Spain, since 1963, applications of psychology the advertising, marketing and communication.
would continue with all the offices or positions he has played, but the interview would be extensive. On the other hand, Bernardo Rabassa, in addition to pursuing research, 80% of its investigations are related to medicine, but has tried other sectors, as he says always been interested in politics: "I learned of the existence of the policy when With fourteen years reading the French daily Le Monde. "
Before talking about how they were your beginnings in politics I can not pass the opportunity to talk to me about his great interest in studies of social public interest. The publication of some of his great books ...
all started with the implementation of the things I knew or discovered at age 17. This meant that came to be regarded as one of the fathers of social marketing. Since then all I've done has been directed to do work in the public interest or social studies. In total I posted about four books.
After finishing the race in 1957, I was assigned to the secondary center Palma teaching as a teacher, reading a book called "How to Research in Education" found that it could "investigate in children" and I thought of doing my own research on children without families in the province of Baleares. It occurred to me to send it to the High Council for Scientific Research San José de Calasanz and was invited to Madrid for a conference, then released me.
That's where I realized that this was an area that could be interesting to exploit. While the race was doing philosophy and letters. Work and study at same time. I worked one year in Madrid as a freelance and I saw how gradually came to me for several major companies market research work.
My senior thesis I made it on the application of sociometric test to two cages of students, compared to sociograms each other. Psychotherapy also performed to improve the position of the leaders. After finishing the thesis began in CEE, where I was Director of the Department of Psychology, I created a department of applied psychology and motivational research started. There I learned what the marketing and research was markets.
After working several years out of Spain, I focused on Madrid to work at Bernard Krief in the world of what I call social marketing, social market philosophy: always interested me and kept me interested the substantive social issue behind some things, I started doing research that are supported by a matter of public interest media. And after this type of work, I wrote a book on Social Marketing, the base was to provide white papers, I was the creator of the concept and the brand "White Book ®. With Feldene, bringing together all the rheumatologists closer to the customer through prescriptotes all this, because I was doing a white paper on rheumatology for a purpose: that this area of \u200b\u200brheumatology was the strong hiciese, I noticed that they were necessary distance learning techniques in this field and created. All this meant training for four or five years in rheumatology rheumatology professionals outside the school and his job. Rheumatologists collect texts, and the year we made over a hundred seminars. Create a contact system, a network, the physician will receive reports through the client: we're selling Feldene, but we're helping. White Papers I made also in oncology, cardiology and Bayer as a result of heart disease in Spain, it was necessary to sensitize and raise awareness. Created "the week of heart." Transform research in sociology sociology proactive and get moving people, I came to bring 18,000 physicians through nights of opera, the first part was fun work and the rest.
also worked for the HIV virus vaccine was finally released, at first did not want to register, children who had meningitis and HIV, died or were left with large consequences, were not too many, but they were 300 per year, and although it was a small figure, for me to do everything possible to try that this does not happen at least at this rate, it was important furniture. After five years we had reduced due to the vaccine was introduced because the Ministry proclaimed, 0.2%, which means that several hundred children have not had that meningitis, unfortunately my son died because of this disease, I never in this or other issues, philosophy of life, do things to sell, but by something else, because what you do makes a difference.
My life was spent in this type of work that has lasted almost 44 years. Although I retired 69 years now I want to do more things for it. All this experience and knowhow is for memory within the European Institute Foundation for Social Communication I just set up.
Now How did the world of politics?
In 68, I met Salvador de Madariaga, a large man with very clear ideas. He told me that if I could represent Spain in the Franco Abroad. At first I said who had no experience in politics, but he was open to his proposal. In 1970 I went to participate in the Democratic Platform Democratic Board and created the Liberal Club 1980, I was increasingly convinced that believed it.
would be at 75 when we Liberal Democratic Unity, bought a home in Marqués de Cubas 12, the site that was behind the cuts. That's when I created the emblem of my calved seagulls, seagull that today represents the PP.
From 1975 to 79 I was Secretary General and Chairman of the Party Liberal (PL) and was the same year, founded the Democratic Center (UCD).
In 1976 following the establishment of the Democracy Center, after attending all meetings of the silver board, left opposition. There are two manifestos of 1976, which expressed a political reform, they wanted change. That same year, named Adolfo Suarez as prime minister and stopped being Arias Navarro.
Months passed and in December 76 at the home of Enrique Tierno Galván, enters a new party, the Popular Socialist Party. We signed a pact with them, what was called Democratic Centre. Spent 6 months, but I was not happy on some issues as the autonomous system, or by making a special referendum for the monarchy so I left the party and I introduced her to the elections and I was a member.
Soon Adolfo Suárez I called home to help him organize his first and second National Congress of the UCD and organize a little party.
Although not completely satisfied with certain aspects accepted. After meeting with Suarez asked me what I left. Soon, Suárez resigned as president and I embarked on the LDP, Liberal Democratic Party (LDP) as Federal Secretary. I proposed it, and I was looking for a liberal party, so I accepted, and was in the game from 1982 to 1985.
Then I went to represent Spain in the Democratic Reform Party as Secretary-General being the confidant of Florentino Pérez Miguel Roca and finally Miguel Roca, who had to be a candidate for Madrid, did not show to elections, so we did not get enough votes despite being a group selectísimo very first line in order to make government decision.
In the 97 years I became president of the Liberal Social Union Party (USL) and the Executive Committee of the CSD.
Can you tell Jovellanos Foundation for Innovation? After his business career, research and policy, what you do today?
Regarding Jovellanos Foundation for Social Innovation was created in 1993, in 2003 there was a lawsuit by a company name Asturiana, and disappeared, so it became the Federation English Liberal Club, where he served as president since 2005.
In March 2006 I participated in the signing of the Liberal Manifesto of Cadiz and the creation of Liberal Clubs Spain (Liberal Club 1812).
Jovellanos Foundation, today English Federation of Liberal Club, in which I am president, has been and is very active. We have published books, lectured, and granted awards to personalities: Awards Hayek, Nobel Freedom Prize 1812.
Today also collaborate in newspapers as a columnist in various media and I am the president of the liberal daily newspaper, the reformer, digital newspaper on the bet and is having a great reception and that I have the inestimable support and wonderful work of José Manuel Areces , which is in charge of everything.
How one feels after having a career like yours?
I am satisfied and I think I'm fine where I am. My life is politics, the media, the world of communications and marketing. I want to continue providing provided it is in my hands all that I think is important for our society. Today collaborate columns by media such as ABC, and I am delighted, I've been gaining greater perfection in everything we previously performed, acquired a greater capacity for analysis, although I am radical and hard with my items, are hard.
My conclusions are often negative. I see that the current situation in Spain is very bad, shooting worse, in this situation act through everything you communicate. I am a person who cares about Spain because I am very patriotic, I believe in the country, I think it is better to have it. What counts is from my point of view, fighting for your country, believe in the constitution of 1812, people who have fought for their country, I wish our country would be something in the international competition, but look bad. The flag to me is of great significance, despite being a Republican, but it's my flag, I believe in constitutional Spain created by the Liberals in 1812, and I believe in freedom, I am against the constant meddling of the state, to the point let's not breathing, and this war, which I certainly believe that you available at all times.
At the time I wrote an article for a magazine under the title "The Meaning of Life." It refers to what is life, I am of those who believe and I believe in anything much, I would like to believe in God but do not believe in God, do not think there not anything after we do believe that there is something after us which are the genes that has been handed to our children, and intellectuals who have passed on genes through social networking, books, media, etc. All this is for a society that is up and stays here. What is small, then you die, and passed as Labordeta, few would have echoed him after his death, I think he was a genius and a person by whatever I read it very sensible, idealistic. I believe that life is meaningful in that one will realize until it dies, when the things you do consider to be transcendental, if only it be for yourself and not for others. One has to be satisfied if you look in the mirror in the morning, and the important thing is to look and feel no shame, I think that in my life I have acted wisely, but as everyone at some point I made my mistakes, but I'm cool because I have never taken advantage of the circumstances, and I'm very comfortable that I have never been nor wanted to take commissions.
you a person belief?
In part, but if you to convince me with your arguments, I have no problem changing his mind.
He wondered why it seems to me that everything he has accomplished during his life has been based on evidence, to fight for what you believe and make a bid for it ...
I like doing all that I think is in my hands. Yes, it is true that as I said, I like to know about a topic of social interest and do not put anything in place, I like to contribute, be pragmatic with my work to society.
What do you think about the crisis facing our country?
is very simple. The crisis that we currently have originated because the West has thrown twenty years without doing anything, doing work in China or Brazil for them. We in Spain, we stopped producing goods and services replacing our goods and services imported. We import their products and pay them with debt. All this has done everything that we, the debt can not be restored. U.S. has a debt that can not be returned. I think it has two solutions. One, already old, who is the devaluation of the currency, and the other war. From my point of view I believe that the war will be the solution to this crisis, that is, I think we're into a new world war. This will happen at some point, we do not know when or how, but I think it has a limited time. There are a number of possible outbreaks as Pakistan with its nuclear bomb. The Taliban dominate the area, and the UN will not allow it, so they will attack. If not Iran ... All this crisis is global, huge, arising because we wanted to live for many years the story. Now, what we have to subtract from what we have, How can we pay if we do not have enough capacity to produce goods and services? We will not assign or our roads, not our territory, would govern, but unfortunately, the Zapatero government is being left to govern because they have said and say what to do. It has gotten out of hand, due both because they spent more than I could.
There was a crisis, a recession and we are now slowing, "You could see it coming?
Yes, I think all the wealth we have created was a mirage. The housing bubble in our country was a mirage. The problem is that after the housing bubble, "we can not export all houses built in our country to other countries ...
Do you think that when the crisis began, and even during the recession, the executive could have taken more measures to prevent such aggressive measures as those taken after the advice of the European Union and Obama?
believe that Zapatero has no direction, did not learn, does not know or has heard anything. Solbes probably knew and was aware, but had no political ability. On the other hand, the blame for this lies in the party politics. Feeds the system with the money of others.
think that the executive knew there was a crisis when he refused. That's right: he knew, but could with it: no. The problem is that political parties are inbred, they look for themselves because they have no internal democracy. For politicians, if you do not go in the picture or eat, or have dependents, or exist. And as the profession of politics is politics, but I think the profession of political policy should not be to be militant. I believe that people should exercise policy for each sector that have been recognized and are valid in each (health, economy, etc). I think the politicians currently in Spain they feed, and even if they had seen the crisis, had not done anything.
ie The Socialist Party has done the opposite of what their ideology to leave or attempt to alleviate the crisis, and I think they could have taken action much earlier, with an adjustment, yes with a hard adjustment.
Reduction of social benefits, subsidies ... This one was never thought that I were to make the Socialist party, in this case, it was more likely to have made the game popular. All I know is that the government does not govern. Could help alleviate this, but believed that the scheme was to make laws and regulations. To give you a case, "there are seventeen regional fisheries laws, such laws do no one will believe them or will comply, and therefore believe that in Spain there will come a time when we can not even move. We over-laws, do not think the socialist government can fix this situation.
In my opinion I think the Socialist Parido, until he was on notice of the European Union did nothing more than plans such as sidewalks that was a waste. And still with the same asking for money for all this. What will be uploading more taxes. All this will lead to a black market that has risen from 30% to 40% and will get more because people do not want to pay more taxes because people are exempt from tax if they eat, and with the rise of taxes.
snip The executive made the cuts by imposing measures affecting the poor people such as pensioners. But where are Zapatero said the cuts would make the executive? Does a policy of economic containment have not only by citizens but above all, in this case the executive?
These cuts Zapatero spoke, in my opinion, are virtual cuts. I think that the government should not make as many grants, not to say anything. For example in the case of subsidies to the movies, all that does is stifle creativity. Private initiative. Not create competitiveness, since competitiveness is on creativity.
Do you think that from the standpoint of current policy are at risk democratic values? What are the pillars on which democracy rests as the legislative, executive and judiciary are breaking? I refer, for example the case of the detention of Ripoll or some means such as Intereconomia, his spot has been successful or not, they are penalized from the administration and not from the judiciary ...
There is no separation of powers. Here there is only the executive dependent on the legislature. As these pillars are not free. On the other hand, the law has been to plug holes as it was influenza A, in order to escape responsibilities. If for any reason there is so pregnant have abortions, so the executive and have washed their hands, not his fault. This case, like many others consider other similarly governed, to plug holes generally.
Freedom of expression does not exist. The media groups are scarce and there are in the hands of people, there are groups that rely on licensing media that depend on the state. Is a business, there is freedom of expression on the Internet, but the media, because at any moment you can censor half by an administrative decision a judge who has not had time or hear the case.
There is relative freedom of expression. I believe that the public is fully mediated by the major campaigns.
Speaking of terrorism, the truce trap BBC, and the last statement of the nationalist left, what is your vision? Have a dialogue with terrorists who are killing fifty years almost over 1000 innocent people and extorting?
No, I'm neither much less subject to that dialogue and negotiate with ETA. ETA behind as comets are many killed, and I believe the victims of ETA terrorism have not been recognized: no memory, no dignity.
Unions. Collective agreement by CCOO a year wage increase through the end of 2011 of 2.5% and 0.25% UGT when wage freezes. What is your opinion about unions today?
Let them go, but live their dues. Unions have been with the properties of vertical unions and receive grants by the State. I think this is not effective. If today there is a union should be created, financed themselves and of course, fight for what were once created. In relation to conventions, I'm not disagree. The general strike for example, I think it was a national disgrace from the first moment it was announced.
What is your opinion on labor reform?
In the case of labor reform, if it has to pay 45 days per year worked, I think we should have anticipated and proactively advised companies of for them to make a reservation, to pay this. Originally a businessman who is running, does not mind saving the money to pay for 45 days or more because at first you do not plan to fire anyone. I think the employer has to hire and fire does not. What is needed is to create business, and most have been created has been through free contracts.
What is your opinion of the agreement reached by the PNV to the Socialist Party in relation to budgets and subsidies to employers of the Basque Country? "It breaks the single box? Is the inequality between communities Autonomous?
There's a fundamental problem. Autonomy is not working. I am in favor of asymmetrical federalism. Ie Spain, Catalonia and the Basque Country over an agreement to be partners, each bringing their money. Single market itself. This was not done, and this is what happens. The Socialist party, CiU and PNV both, yield and yield to whatever you ask because they exert control over it. This undoes the national equity. When I talk about equity, I mean that everyone receives according to their contribution. Since there is not, the situation is not positive or decisive.
Do you think it is necessary to reform the electoral law?
not available, is accurate. Law must be political party reform, so as to introduce internal democracy and electoral law itself but by deputies assigned to the districts. And of course, I also believe that legislation should make the executive and legislative branches, so that these were independent of the three.
What do you think about paying a ransom for the two volunteers Barcelona solidarity by the Executive?
not share it. They should not have paid, as with the Alakrana, if you pay the terrorists feed, everything becomes a business, as is the case with ETA which is a business. I'm not into paying. I know it's hard, and I find it hard to say for people who suffer, but you can not afford to terrorists, making such transfers by a government. The executive has to be serious, consistent and formal.
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